For Diamond Suppliers
Mindshare = Sales
For branded diamond suppliers, consumer recognition of your brand is crucial. That's why the more times consumers see your logo and brand name, the more familiar they will be with it and the more likely to purchase. By putting your branded diamonds in front of consumers on your retailers' sites, you gain mindshare which has, as it's ultimate goal, a consumer equating a product with a brand. So that, for example, when they think of Canadian diamonds they think of a particular brand first. By placing your brand name, logo and information on numerous jewellers' sites you build an awareness of your brand which leads to greater mindshare amongst consumers. OpenBlue is the most effective and pervasive means of building mindshare for your brand.